Top 7 Key Considerations in Building a Non-Profit Website

Published: April 14, 2023

Building a website for a non-profit organization is a crucial step toward achieving its mission and objectives. A well-designed website can help a non-profit to increase its visibility, reach more people, and engage stakeholders. 

However, building a website from scratch can be daunting, particularly for small non-profits lacking technical expertise or resources. In this article, we discuss key considerations non-profits should consider when building a website from scratch.

1. Defining the Purpose of the Website

Non-profits should clearly articulate what they intend to achieve with the website. For instance, is the website meant to raise funds, increase awareness, or provide services to beneficiaries? The purpose of the website will inform its design, content, and functionality. 

Non-profits should also consider the needs and preferences of their target audience when defining the purpose of the website.

2. Selecting a Web Hosting Platform

There are several web hosting platforms available, each with its strengths and weaknesses. Non-profits should evaluate the features and costs of each platform before making a decision. Some of the factors to consider when selecting a web hosting platform include cost, security, scalability, and ease of use.

3. Designing the Website

The design of a non-profit website is critical to its success. Non-profits should aim to create a website that is visually appealing, easy to navigate, and informative. The website should reflect the non-profit’s brand and mission. 

Non-profits can hire web designers or use website builders to create their website. Website builders such as WordPress and Wix offer templates and drag-and-drop editors that make it easy to create a website without technical expertise.

4. Creating Compelling Content

Compelling content is essential for engaging visitors and achieving the website’s purpose. Non-profits should create informative, engaging, and relevant content for their target audience. The content should highlight the non-profit’s mission, values, and impact. 

Non-profits can create content in various formats, including text, images, videos, and infographics. Non-profits should also ensure their content is optimized for search engines to improve their online visibility.

5. Incorporating Calls to Action

Calls to action (CTAs) are essential for converting website visitors into donors or volunteers. Non-profits should incorporate CTAs throughout their website to encourage visitors to take action. 

CTAs can include donating, signing up for a newsletter, or volunteering. Non-profits should ensure that their CTAs are clear, visible, and relevant to the purpose of the website.

6. Ensuring Accessibility

Accessibility is critical for ensuring that everyone can access and use the website, including people with disabilities. Non-profits should ensure that their website is designed with accessibility in mind. This includes using alt tags for images, providing text descriptions for videos, and ensuring that the website is compatible with screen readers. 

Non-profits should also ensure that their website is mobile-friendly as an increasing number of people access websites on their mobile devices.

7. Ensuring Security

Non-profits should ensure that their website is secure to protect their data and that of their stakeholders. Non-profits should use secure web hosting platforms, install SSL certificates, and regularly update their website software. 

Non-profits should also ensure their website complies with data protection laws such as the General Data Protection Regulation (GDPR).


Building a non-profit website from scratch is a significant undertaking that requires careful planning and execution. Non-profits should define the purpose of the website, select a web hosting platform, design the website, create compelling content, incorporate CTAs, ensure accessibility, and ensure security. 

By following these key considerations, non-profits can create a website that engages stakeholders, increases visibility, and supports their mission and objectives.

If you want the best website for your non-profit organization, Mighty NPO is the perfect option for you. Our team of experts is dedicated to helping non-profit organizations create an online presence that effectively communicates their mission and goals. Contact us today to learn more about our services and how we can help your organization!